Actionable leading indicators
for an outperforming IR strategy

Executing a proactive IR strategy can make all the difference for ensuring the market understands your company’s investment proposition and cements your ability to confidently connect with quality investors.

Only Engagement Analytics on the Q4 Platform can help Investor Relations professionals get ahead by leveraging actionable leading indicators and insights that represent the online behavior of capital markets participants.

Uncover the activity and behaviors of potential investors, current shareholders, circling activists, and the IR performance of your peers to plan your next steps.

Foundational Steps of Behavioral Analytics

You’ve heard the term behavioral analytics or engagement analytics, and you've probably begun to consider how it benefits you as a capital markets professional. But have you ever wondered how to "do" behavioral analytics? At Q4, we believe its adoption across the markets has the profound potential to connect us in ways we haven't yet seen. But we also understand that it's a process that requires the orderly, sequential completion of a few foundational steps to fulfill its transformative potential. This infographic outlines the main stages in the behavioral analytics journey ahead.


Connect with the right investors faster

Connect with the right investors faster

Enhance outreach by identifying the investors and analysts visiting your IR website, downloading your IR content, opening your emails, and attending your events.

Measure awareness of your investor story

Measure awareness of your investor story

Analyze the impact of investor marketing by monitoring which investor audiences are paying the most attention to your story.

Uncover what investors care about

Uncover what investors care about

Build a more strategic communication strategy by delving deeply into the content and messaging that prospective investors are prioritizing.

Be ready for activists

Be ready for activists

Monitor activism activity with alerts when an activist visits your IR website, attends your events, and consumes your content.

Benchmark IR performance

Benchmark IR performance

Report on how your IR program is progressing against thousands of the capital markets' leading global issuers.

Connect  IR and marketing

Connect IR and marketing

Leverage data and insights to create a unified narrative for your company.

Digital Investor Behavior Uncovered

Q4 is bringing never-before-seen intelligence to the modern IR team. With near-real-time digital investor behavior tracking across all key IR communication channels, IR has never been in a better position to win in the capital markets.

Engagement Analytics Features

Success Platform Table
Starter Tier Base Tier
Availability
Q4 Web Clients Included Upgrade Available
Q4 Earnings Clients Included Upgrade Available
Q4 Desktop Clients Included
Analytics & Data
Most Engaged Investors
Detailed Investor Profiles and Ownership
Basic Web Traffic, Email Alert, Event Attendance and Web Content Analytics
Events, Press Release and Web Traffic Mapped to Share Price
Insights
Investor tracking and monitoring
Activist Identification
Detailed Web Traffic, Email Alert, Event Attendance and Web Content Analytics
Contact Level Targeting
Peer Content Performance Benchmarking (Sector and Market Cap)
Proactive Investor Targeting Recommendations
Proactive Weekly Engagement Summary Emails
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We can help you understand how to unlock investor insights and behaviors to increase engagement with your company and stock.